The "Secret Season": Why December is the Smartest Time to Buy or Sell

The tree is going up, the lights are twinkling, and your calendar is filling up with parties. It’s officially the start of the Christmas season! Naturally, your instinct might be to put all major life decisions on pause until January 2nd.

Here is an industry secret: That hesitation is exactly why you should act now.

Welcome to what we call the "Secret Season" of real estate. While the rest of the world is distracted by eggnog and gift wrapping, the savviest buyers and sellers are making their moves.

The December Advantage for Buyers

If you are a buyer, December offers a rare window of tranquility in a typically chaotic market.

• Less Competition: You aren't fighting 15 other offers on a single property. You can breathe, think, and negotiate without the panic.
  
  
• Tax Incentives: Closing on a home before December 31st can offer potential tax benefits for the current year, such as mortgage interest deductions and property tax deductions (always consult your tax professional!).

The December Advantage for Sellers

If you are selling, do not believe the myth that "houses don't sell in winter.

• Emotional Resonance: A home decorated for the holidays feels emotionally resonant. It smells like cinnamon; it feels cozy; it feels like home in a way an empty house in July never can. Buyers buy on emotion, and December is the most emotional month of the year.
  
  
• Serious Transferees: January is the biggest month for corporate relocations. Those executives are looking for homes now so they can be settled by the New Year.

Beat the "New Year, New Me" Crowd

Come January, inventory will likely rise, but so will the flood of buyers who made "buy a house" their New Year's resolution. By starting your journey during the holiday kick-off, you are effectively cutting the line.

Call to Action: Give yourself the gift of a head start. Whether you are looking to close before the ball drops or just want to have your strategy in place for a January 1st launch, the Leighton Team is working through the holidays for you. Contact us today to unwrap your real estate potential.